"The Clean City Law came from a necessity to combat pollution … pollution of water, sound, air, and the visual. We decided that we should start combating pollution with the most conspicuous sector – visual pollution." - Mayor Kassab
On The Media's Bob Garfield interviewed Vinicius Galvao, a reporter for Folha de São Paulo, Brazil's largest newspaper, about São Paulo's ban on visual pollution.
bg: I want to ask you about the cultural life of the city, because, like them or not, billboards and logos and bright lights create some of the vibrancy that a city has to offer. Isn't it weird walking through the streets with all of those images just absent?
vg: No. It's weird, because you get lost, so you don't have any references any more. That's what I realized as a citizen. My reference was a big Panasonic billboard. But now my reference is art deco building that was covered through this Panasonic. So you start getting new references in the city. The city's got now new language, a new identity.
Read full article here:São Paulo: A City Without Ads | Adbusters Culturejammer Headquarters
