Miriam Backstrom, Museums, Collections and Reconstructions, IKEA Corporate Museum, 'IKEA throughout the Ages'. Almhult, Sweden, 1999, 1999.
'A space that we may ordinarily consider to be defined by an individual's tastes and activities is shown as being prescribed. Our display of personal identity in our homes is not only commercially reproducible but also easily mimicked.' - Charlotte Cotton.
This comment is easily comparable to Sanja Ivekovic's Double Life series. The realisation that you taste and day to day decisions (here personal interior environments, in Sanja's case mannerisms and behaviour) are so easily predictable and are a product of society rather than your own individuality.
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